Partners.com: How to Profit from the New DNA of Business.

• Author: Marshall, Jeffrey
• Position: Review

By Michael J. Cunningham. Perseus Publishing, 236 pages. $27.50.

Consultant Cunningham's entry is among a predictable wave of post-"dot bomb" books recognizing that the Internet revolution of the late 1990s was unsustainable -- and that new models are needed. For Cunningham, founder and CEO of the Harvard Computing Group, the new way is a partnership way, with partners sharing costs and risks.

"Because today's online customers demand such a high level of personalization, it has quickly become clear that no one company can respond to such specific needs fast enough on their own," he writes. "Through the intelligent blending of strategy, work process, and technology, partnership rules and systems can be created that will cut costs, improve efficiency and rapidly change the way that business partnerships are conducted."

The book takes a...