Three-part social media virtual workshop offered by ABA in November.

• Position: American Bankers Association - Brief article - Calendar

A THREE-PART WEBINAR ON USING SOCIAL MEDIA at your bank will be presented by ABA on three dates this month: Nov. 2, Nov. 16 and Nov. 30.

The workshop is intended to be helpful both to those who are already using social media and those who are just getting started. The series can help bank marketers develop a comprehensive social media strategy that best achieves the bank's goals, appeals to customers, and mitigates risk, organizers say.

The workshop series is an interactive multimedia event delivered online. The sessions are held every other Tuesday over a four-week period. Each session includes an online discussion group site that allows participants to share ideas and ask questions with moderators and attendees in between Webinars. Each Webinar builds on and integrates what was learned in previous sessions, giving you the full picture of what it takes to run a successful social media program.

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The schedule is as follows:

* Webinar One: Developing a Cohesive Social Media Strategy

Tuesday, Nov. 2, 2010, 2 p.m. to 3:30 p.m. EST

* Webinar Two: Managing Your Social Media Initiative

Tuesday, Nov. 16,2010,2 p.m. to 3:30 p.m...