La pareja perfecta.
Author | Rigual, Luis |
Position | Dos compa |
Los latinoamericanos no salen de casa sin ellas. Es decir, sin las tarjetas de crédito.
Se espera que la cantidad y el volumen de ventas de las tarjetas de crédito de Visa y MasterCard en América Latina crezcan notablemente este año.
Visa International estima que el volumen de ventas llegará a US$65.000 millones para fines de 1997, un incremento del 113% sobre 1996.
"La región de América Latina y el Caribe sigue mostrando oportunidades de un fuerte crecimiento, y Visa espera seguir creciendo en 1998 y en el siglo próximo", afirma James F. Partridge, presidente de la Región América Latina y el Caribe de Visa.
MasterCard también pronostica grandes avances. "Esperamos alcanzar un volumen total de operaciones de más de US$35.000 millones o US$36.000 millones para fines de este año", dice Richard Child, presidente de la Región América Latina de MasterCard.
Esa cifra representaría un incremento de más del 77% sobre...
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