Paragon Bank launch campaign.

• Position: ABAMN 2006 Financial Marketing Awards: Entry: Humor; Assets of under $500 million - Paragon National Bank - Brief article

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Institution: Paragon National Bank, Memphis, Tenn.

Assets: $152 million

Paragon opened its first branch at a time when few locally owned financial institutions remained in Memphis. Paragon wished to keep its branches and decision-making power in the Memphis area. Key objectives of this campaign included:

* Increase awareness of the bank as the new preferred financial partner among target customers.

* Build recognition of Paragon as a good corporate citizen.

* Build awareness of the individual expertise housed at...