M&E Painting LLC.

• Position: TO WATCH - Company overview - Brief article

SNAPSHOT: M&E Painting provides residential and commercial painting services throughout Colorado.

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LEADERSHIP: Matthew Shoup is president of the Loveland-based company, founded in 2004.

WORKFORCE: 16 full-time equivalent employees in 2009, projected to grow in 2010.

COMPANY STRENGTH: In 2008, the company created myMandEpaint.com, an inter-company customer management tool. Every member of the company uses this site to track the customers' jobs from start to finish. The site tracks customer history, estimator calendars and sales closing ratios. It also tracks key vital metrics for the company such as average job sizes, sales metrics, job and individual crew profitability.

MARKET NICHE: Effective sales and marketing models make M&E Painting profitable and give the company a competitive advantage locally and...