Outstanding achievement: this year's winning entries showcase the breadth of communication skills and expertise.

Position:2012 Gold Quill Awards - Cover story

For more than 40 years, the IABC Gold Quill Awards have recognized the best examples in business communication from around the world. This year was no different, with IABC receiving nearly 550 entries from 22 countries. Each winning entry represents the work of professional communicators, from strategists to tacticians, in a variety of media, using everything from traditional formats to the latest communication technologies.

This annual international competition provides the highest level of professional acknowledgment in business communication today. Winners went through two rigorous rounds of judging by professional communicators, and in the end the international panel of judges awarded 24 Excellence Awards, 53 Merit Awards and one Student Award.

We congratulate all the winners for their outstanding achievements in the field of business communication.

For more information about the 2012 Gold Quill Awards, visit www.iabc.com/awards/99.

Division 1 * Communication Management


Community Relations

award level: Merit

* U-Pass BC: How to Get Students Out Early

Tracy Bains

UBC, Campus and Community Planning

Vancouver, British Columbia


Customer Relations

award level: Merit

* How Rogers Communications Turned Its Harshest Critics into Brand Ambassadors

Mary Pretotto, Melanie Masson, Keith McArthur, Terrie Tweddle Rogers Commun ications Toronto


Media Relations

award level: Merit

* APCOR "Real Cork Floors" Campaign

Sharon Hayward, James Loftus, Erin Bodley

DDB Public Relations, APCOR Toronto

* Best Conversation Ever

Lindsay Mattick-Davidson Narrative, WIND Mobile Toronto

* Staying on Course Through a Storm

Raquel Maurier and Quinn Phillips Faculty of Medicine & Dentistry, Universi ty of Alberta

Edmonton, Alberta

* What Lies Beneath: Uncovering the Legacy of Environmental Lead in Residential St. John's

Martha D. Muzychka, ABC Praxis Communications, LeadNL Biomonitoring Project

St. John's, Newfoundland


Multi-Audience Communication

award level: Merit

* Four Steps to Driving Employee Engagement Through a Powerful Internal Brand

Rodney Jordan and Emilie Scott

Coca-Cola Enterprises


* Knowledge@ASB: Tailoring Business Intelligence for Audience Segments

Marie Kelly

Australian School of Business Sydney


Marketing Communication

award level: Merit

* APCOR "Real Cork Floors" Campaign

Sharon Hayward, James Loftus, Erin Bodley

DDB Public Relations, APCOR


* Bonnefield: Farmland for Farming

Lisa Courtney Lloyd Bonnefield Financial


* Wood Buffalo Curbside Recycling Pilot Project

Regional Municipality of Wood Buffalo and The DAGNY Partnership

Edmonton, Alberta


Issues Management and Crisis Communication

award level: Excellence

* Becton Property Group Pty Ltd--June 2ol 1 Group Capital Restructure

Monika Lancucki Becton Property Group

East Melbourne, Australia


Employee/Member Communication

award level: Excellence

* Are You Ready? Vancity Launches a New Intranet

Jane Nunnikhoven Vancity

Vancouver, British Columbia

* Beyond the Blue Can: Changing Perceptions of PepsiCo from the Inside Out with Employee Ambassadors

Sharon Phillips, Stephanie Peterson, Beth Porter; Tamara

Snyder, Abigail Rethore

PepsiCo; Edelman


* Helping Employees Make Good Financial Decisions

The Smart Saving Team Towers Watson, American Express

New York City

* Iron Mountain--Keepers of the Trust

Mary Hettinger and Susan Corliss

Iron Mountain


award level: Merit

* ABCFP Seeks

a Revenue Increase

Amanda J. Brittain, ABC

Association of BC Forest Professionals

Vancouver, British Columbia

* Making Strides in Bosch Associate Health: The Half-a-Million Steps Challenge

Laurie Cosgrove and Lindsay Stortz

Robert Bosch LLC, Towers Watson


* RTI International Messaging Campaign

Public Relations and Corporate Communications

RTI International

Research Triangle Park, North Carolina

* Stick It to the Flu

Dave Bourne

The Scarborough Hospital

Scarborough, Ontario

* The Big Conversation

Mike Pounsford and Hilary Scarlett

TUI UK and Ireland


* UPS My Choice

Kim Krebs and Julie Greenwell




Human Resources and Benefits Communication

award level: Excellence

* Transocean's "Your Benefits Destination" HSA Campaign

Erin Packwood and Jamie Colvin

Transocean and SimplyConnect Consulting LLC

Houston, Texas

award level: Merit

* Apollo Group Benefits Enrollment Campaign

Joe H. Ricciardi, ABC

Apollo Group

Cave Creek, Arizona

* Creating a New Culture of Financial Health at American Express

The Smart Saving Team

Towers Watson, American Express

New York City


Strategic Communication Processes

award level: Excellence

* City of Kelowna

Communications Audit and Departmental Organizational Review

Glenna Cross, ABC, MC, and Elaine Dixson, ABC, APR, MC

Cross Wise Communications and Key Concepts

Calgary, Alberta

award level: Merit

* City of Mississauga: Communications Master Plan

Daniel Tisch, APR, Roanne Argyle, Sarbjit Kaur, Debra Chan, Ivana Di Mille, Sonja Banic

Argyle Communications, City of Mississauga


* Novo Nordisk Way Communications Program

Susan O'Connor, Lisa Centifanti-Gates, Lori Moore, Ambica Singh

Novo Nordisk

Princeton, New Jersey


Brand Communication

award level: Excellence

* Remember Memorex? It's Back and Streaming Live!

Padilla Speer Beardsley, Memorex

Minneapolis, Minnesota

* Sveta vladar (The ruler of the world)

Petra Muth Zupanc, Marko Tisma, Blaz Vuk, Tine Lugaric, Jernej Spende

Pristop d.o.o., Nova KBM d.d.

Ljubljana, Slovenia


Special Events--internal or External

award level: Excellence

* Anglo American's Local Procurement and Enterprise Development Trade Fair

Ann Farndell

Anglo American


* The BIG Save, Ontario's Single Largest Blood Donor Clinic

Janet Wong

Canadian Blood Services


* Union Gas Centennial Celebration

Communications and Community Investment Team

Union Gas Ltd.

Chatham, Ontario

* World's Largest Mac & Cheese

Deveney Communication, RAS Associates

Cabot Creamery

New Orleans, Louisiana

award level: Merit

* Capitec Bank Swapping Mall

Atmosphere Communications

Cape Town, South Africa

* Humana's 50th Anniversary Campaign

Humana's 50th Anniversary Campaign team

Humana Inc.

Louisville, Kentucky

* Itak Dzafest 2011

Ula Spindler

Pristop d.o.o., Telekom Slovenije d.d.

Ljubljana, Slovenia

* Official "Ground Breaking" Launch for Ripley's Aquarium of Canada

Daniel Tisch, APR, Roanne Argyle, Debra Chan, Misty Meeks, Sarbjit Kaur, Caroline De Silva, Carmela Antolino

Argyle Communications, Ripley Entertainment


* Red X-mas Party

Ula Spindler

Black Pony

Ljubljana, Slovenia

* Subaru Brings Sexy Back to the AutoShow

Greg Vallentin and James Loftus

DDB Public Relations, Subaru Canada


* Virtuoso Gala 2010: A Sparkling Affair

Melissa Beilhartz, Ericka Greenham and Allison Stevenson


London, Ontario


Social Responsibility

award level: Excellence

* A Farewell to Featherwagons

Beckie Jas, Brandon Koepke, Anna Larson, ABC, Halton Region Picture Book Committee, Creative Services

Halton Region

Oakville, Ontario

award level: Merit


("Every Day Is Yours!")

Sanofi Russia together with SPN Ogilvy


* Absorbent: A SpongeBob Exhibit in Support of the Naked Heart Foundation

Vladimir Vinogradov

Pro-Vision Communications, Nickelodeon, Viacom International Media Networks (VIMN)


* Building a Chemtastic Community

Sujit Patil

Tata Chemicals

Mumbai, India

* Donate Energy for Life!

Aleksander Salki, Ziga Fiser

Petrol d.d., Ljubljana

Ljubljana, Slovenia

* YOUR AD HERE Road Safety Contest

Kate A. Pasieka, ABC

ICBC, Insurance Corporation of British Columbia

Burnaby, British Columbia


Multilingual Communication

award level: Merit

* Colgate Live Better Global Healthy Activity Challenge Campaign

Eiji Nakagawa, Marty Collins; Amy Breen, Scott Turner

Colgate-Palmolive; Mercer

New York City


Electronic and Digital Communication--Management

award level: Merit

* New Transit for Toronto: The Eglinton-Scarborough Crosstown

Daniel Tisch, APR, Roanne Argyle, Misty Meeks, Taryn Wismer

Argyle Communications, Toronto Transit Commission


* Responsible Gambling Training Program

Social Responsibility and Corporate Communications

Atlantic Lottery

Moncton, New Brunswick

* School A to Z Online School Community

Corporate Communication

NSW Department of Education and Communities


* SMART U Social Media...

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