For more than 40 years, the IABC Gold Quill Awards have recognized the best examples in business communication from around the world. This year was no different, with IABC receiving nearly 550 entries from 22 countries. Each winning entry represents the work of professional communicators, from strategists to tacticians, in a variety of media, using everything from traditional formats to the latest communication technologies.
This annual international competition provides the highest level of professional acknowledgment in business communication today. Winners went through two rigorous rounds of judging by professional communicators, and in the end the international panel of judges awarded 24 Excellence Awards, 53 Merit Awards and one Student Award.
We congratulate all the winners for their outstanding achievements in the field of business communication.
For more information about the 2012 Gold Quill Awards, visit www.iabc.com/awards/99.
Division 1 * Communication Management
Category:
Community Relations
award level: Merit
* U-Pass BC: How to Get Students Out Early
Tracy Bains
UBC, Campus and Community Planning
Vancouver, British Columbia
Category:
Customer Relations
award level: Merit
* How Rogers Communications Turned Its Harshest Critics into Brand Ambassadors
Mary Pretotto, Melanie Masson, Keith McArthur, Terrie Tweddle Rogers Commun ications Toronto
Category:
Media Relations
award level: Merit
* APCOR "Real Cork Floors" Campaign
Sharon Hayward, James Loftus, Erin Bodley
DDB Public Relations, APCOR Toronto
* Best Conversation Ever
Lindsay Mattick-Davidson Narrative, WIND Mobile Toronto
* Staying on Course Through a Storm
Raquel Maurier and Quinn Phillips Faculty of Medicine & Dentistry, Universi ty of Alberta
Edmonton, Alberta
* What Lies Beneath: Uncovering the Legacy of Environmental Lead in Residential St. John's
Martha D. Muzychka, ABC Praxis Communications, LeadNL Biomonitoring Project
St. John's, Newfoundland
Category:
Multi-Audience Communication
award level: Merit
* Four Steps to Driving Employee Engagement Through a Powerful Internal Brand
Rodney Jordan and Emilie Scott
Coca-Cola Enterprises
London
* Knowledge@ASB: Tailoring Business Intelligence for Audience Segments
Marie Kelly
Australian School of Business Sydney
Category:
Marketing Communication
award level: Merit
* APCOR "Real Cork Floors" Campaign
Sharon Hayward, James Loftus, Erin Bodley
DDB Public Relations, APCOR
Toronto
* Bonnefield: Farmland for Farming
Lisa Courtney Lloyd Bonnefield Financial
Ottawa
* Wood Buffalo Curbside Recycling Pilot Project
Regional Municipality of Wood Buffalo and The DAGNY Partnership
Edmonton, Alberta
Category:
Issues Management and Crisis Communication
award level: Excellence
* Becton Property Group Pty Ltd--June 2ol 1 Group Capital Restructure
Monika Lancucki Becton Property Group
East Melbourne, Australia
Category:
Employee/Member Communication
award level: Excellence
* Are You Ready? Vancity Launches a New Intranet
Jane Nunnikhoven Vancity
Vancouver, British Columbia
* Beyond the Blue Can: Changing Perceptions of PepsiCo from the Inside Out with Employee Ambassadors
Sharon Phillips, Stephanie Peterson, Beth Porter; Tamara
Snyder, Abigail Rethore
PepsiCo; Edelman
Chicago
* Helping Employees Make Good Financial Decisions
The Smart Saving Team Towers Watson, American Express
New York City
* Iron Mountain--Keepers of the Trust
Mary Hettinger and Susan Corliss
Iron Mountain
Boston
award level: Merit
* ABCFP Seeks
a Revenue Increase
Amanda J. Brittain, ABC
Association of BC Forest Professionals
Vancouver, British Columbia
* Making Strides in Bosch Associate Health: The Half-a-Million Steps Challenge
Laurie Cosgrove and Lindsay Stortz
Robert Bosch LLC, Towers Watson
Chicago
* RTI International Messaging Campaign
Public Relations and Corporate Communications
RTI International
Research Triangle Park, North Carolina
* Stick It to the Flu
Dave Bourne
The Scarborough Hospital
Scarborough, Ontario
* The Big Conversation
Mike Pounsford and Hilary Scarlett
TUI UK and Ireland
London
* UPS My Choice
Kim Krebs and Julie Greenwell
UPS
Atlanta
Category:
Human Resources and Benefits Communication
award level: Excellence
* Transocean's "Your Benefits Destination" HSA Campaign
Erin Packwood and Jamie Colvin
Transocean and SimplyConnect Consulting LLC
Houston, Texas
award level: Merit
* Apollo Group Benefits Enrollment Campaign
Joe H. Ricciardi, ABC
Apollo Group
Cave Creek, Arizona
* Creating a New Culture of Financial Health at American Express
The Smart Saving Team
Towers Watson, American Express
New York City
Category:
Strategic Communication Processes
award level: Excellence
* City of Kelowna
Communications Audit and Departmental Organizational Review
Glenna Cross, ABC, MC, and Elaine Dixson, ABC, APR, MC
Cross Wise Communications and Key Concepts
Calgary, Alberta
award level: Merit
* City of Mississauga: Communications Master Plan
Daniel Tisch, APR, Roanne Argyle, Sarbjit Kaur, Debra Chan, Ivana Di Mille, Sonja Banic
Argyle Communications, City of Mississauga
Toronto
* Novo Nordisk Way Communications Program
Susan O'Connor, Lisa Centifanti-Gates, Lori Moore, Ambica Singh
Novo Nordisk
Princeton, New Jersey
Category:
Brand Communication
award level: Excellence
* Remember Memorex? It's Back and Streaming Live!
Padilla Speer Beardsley, Memorex
Minneapolis, Minnesota
* Sveta vladar (The ruler of the world)
Petra Muth Zupanc, Marko Tisma, Blaz Vuk, Tine Lugaric, Jernej Spende
Pristop d.o.o., Nova KBM d.d.
Ljubljana, Slovenia
Category:
Special Events--internal or External
award level: Excellence
* Anglo American's Local Procurement and Enterprise Development Trade Fair
Ann Farndell
Anglo American
Johannesburg
* The BIG Save, Ontario's Single Largest Blood Donor Clinic
Janet Wong
Canadian Blood Services
Toronto
* Union Gas Centennial Celebration
Communications and Community Investment Team
Union Gas Ltd.
Chatham, Ontario
* World's Largest Mac & Cheese
Deveney Communication, RAS Associates
Cabot Creamery
New Orleans, Louisiana
award level: Merit
* Capitec Bank Swapping Mall
Atmosphere Communications
Cape Town, South Africa
* Humana's 50th Anniversary Campaign
Humana's 50th Anniversary Campaign team
Humana Inc.
Louisville, Kentucky
* Itak Dzafest 2011
Ula Spindler
Pristop d.o.o., Telekom Slovenije d.d.
Ljubljana, Slovenia
* Official "Ground Breaking" Launch for Ripley's Aquarium of Canada
Daniel Tisch, APR, Roanne Argyle, Debra Chan, Misty Meeks, Sarbjit Kaur, Caroline De Silva, Carmela Antolino
Argyle Communications, Ripley Entertainment
Toronto
* Red X-mas Party
Ula Spindler
Black Pony
Ljubljana, Slovenia
* Subaru Brings Sexy Back to the AutoShow
Greg Vallentin and James Loftus
DDB Public Relations, Subaru Canada
Toronto
* Virtuoso Gala 2010: A Sparkling Affair
Melissa Beilhartz, Ericka Greenham and Allison Stevenson
IABC/London
London, Ontario
Category:
Social Responsibility
award level: Excellence
* A Farewell to Featherwagons
Beckie Jas, Brandon Koepke, Anna Larson, ABC, Halton Region Picture Book Committee, Creative Services
Halton Region
Oakville, Ontario
award level: Merit
* [TEXT NOT REPRODUCIBLE IN ASCII]!
("Every Day Is Yours!")
Sanofi Russia together with SPN Ogilvy
Moscow
* Absorbent: A SpongeBob Exhibit in Support of the Naked Heart Foundation
Vladimir Vinogradov
Pro-Vision Communications, Nickelodeon, Viacom International Media Networks (VIMN)
Moscow
* Building a Chemtastic Community
Sujit Patil
Tata Chemicals
Mumbai, India
* Donate Energy for Life!
Aleksander Salki, Ziga Fiser
Petrol d.d., Ljubljana
Ljubljana, Slovenia
* YOUR AD HERE Road Safety Contest
Kate A. Pasieka, ABC
ICBC, Insurance Corporation of British Columbia
Burnaby, British Columbia
Category:
Multilingual Communication
award level: Merit
* Colgate Live Better Global Healthy Activity Challenge Campaign
Eiji Nakagawa, Marty Collins; Amy Breen, Scott Turner
Colgate-Palmolive; Mercer
New York City
Category:
Electronic and Digital Communication--Management
award level: Merit
* New Transit for Toronto: The Eglinton-Scarborough Crosstown
Daniel Tisch, APR, Roanne Argyle, Misty Meeks, Taryn Wismer
Argyle Communications, Toronto Transit Commission
Toronto
* Responsible Gambling Training Program
Social Responsibility and Corporate Communications
Atlantic Lottery
Moncton, New Brunswick
* School A to Z Online School Community
Corporate Communication
NSW Department of Education and Communities
Sydney
* SMART U Social Media...