Outdoor Retailer to remain in Salt Lake City through 2016.
Position | Around Utah |
Salt Lake City--OUTDOOR RETAILER (OR) organizers, backed by the unanimous support of the Outdoor Industry Association board of directors, announced that the Winter and Summer Market tradeshows will continue at the Salt Palace Convention Center in Salt Lake City through the end of 2016.
Outdoor Retailer began hosting the tradeshow in Salt Lake City in 1996 and was previously contracted with Salt Lake through 2014.
"Outdoor Retailer is grateful to be able to remain in Salt Lake City for the next three years," says Kenji Haroutunian, Nielsen Expo Outdoor Group vice president and OR show director. "The industry has a collective affection for this town. The shared outdoor passions, cost-efficiency of doing business, and the partnership of regional and state officials have all directly contributed to the current vibrancy and success of the show."
The contract extension comes after 18 months of work with Salt Lake City to answer concerns about inadequate housing and infrastructure for the OR Winter and Summer Market shows, two of the fastest-growing shows in the country. Tradeshow organizers have also initiated discussions with more than 3,000 tradeshow stakeholders regarding the growth trajectory of the show through surveys, advisory boards, one-on-one conversations and an online sounding...
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