Our silver anniversary.

• Author: Poston, Dave
• Position: About This Issue

In planning for this issue, we considered many angles on how to cover the 25-year anniversary of LMA--in line with the theme of the 25th Annual Conference. Then, we thought: Who would be better able to cover 25 years of legal marketing than our LMA leaders throughout the years? So we drafted a questionnaire and started the outreach to our presidents, from the 1986 president Sally Schmidt, to our 2010 president, Nathan Darling.

After many initial emails and several follow-ups to track down our very successful former leaders, we were very excited to have received responses from 20 of the 25 past presidents of LMA! They shared their stories and insights, and what they've learned prior to, during and after their tenures as presidents. We hope that their experiences and advice provides some great reading and development for our readers. It certainly shows the growth and strength of LMA and how far we, as marketers working hard together and being incredibly supportive of one another, have come.

Also, this issue features an article from seasoned marketer...