Our Promise. Your Growth.

• Author: Roach, Betsi
• Position: LMA NEWS

Thirty years ago, LMA's mission was to create an association where legal marketers could come together to learn from each other and network with fellow trailblazers who were entering a brand new industry for marketing. Today, LMA has grown with the industry to be an association that serves the entire business of law. The common denominator across our growth has been dedication to best-in-class education and professional growth opportunities.

We have seen many successes over the past 30 years, but this year has been remarkable in itself. We had record membership numbers, the 2015 LMA Annual Conference in San Diego was the most well-attended and highly recommended event of the year, and our P3 Conference grew by more than 25 percent from 2014, which is the third year in a row that P3 has experienced such dramatic growth. We have also held twice as many SIG webinars this year than any year before and have been diligently developing a new Body of Knowledge (BOK), which will be revealed in its entirety at the 2016 LMA Annual Conference in Austin, Texas.

In 2015, we even launched a new event to support LMA members'...