Our next evolution.
Author | Stewart, Heather Dawn |
Position | Editor's Desk - Editorial |
Change--it can be the hardest, most frightening thing in the world. But at Utah Business, some change has been long overdue. We hadn't seriously updated the look of the magazine for about a decade, so, prodded by a 30-year anniversary, we have seized the opportunity to freshen the design.
The redesign is more of a facelift for Utah Business, rather than a bone-cracking reconstruction. What we hoped to achieve is a fresh, current look that is airier and more readable. The biggest change is in our ever-popular Around Utah department, which is jam-packed with news tidbits from across the state. We've injected more white space and clean organization into the department to make those tidbits more digestible.
The recognizable Utah Business masthead was introduced a decade ago. While mastheads and logos can seem set in stone, they are in fact changeable. We toyed with the idea of entirely revamping the masthead, but instead chose to hang onto our iconic masthead, with some simplifications.
It's amazing for me to flip back through the magazine's archives and see the changes it has undergone over the years...
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