Our new pill totally cures cancer.

• Author: Peters, Charles
• Position: Drug advertising - Brief Article

Have you suspected that a good many of those pharmaceutical ads you see on television exaggerate the benefit of the drug being peddled? According to USA Today, 36 percent of FDA complaints to drug companies about their promotional materials concern "unsubstantiated or misleading efficacy claims." Fifty-seven percent of the complaints say that the ads "minimized or omitted risk...