OUR 2021 SALES & MARKETERS OF THE YEAR.

• Author: Bicknell, Lindsay
• Position: Cover story

Sales and marketing can be cutthroat, a risky campaign or a questionable sale can make or break a business. But this year, we've seen our sales and marketing teams step up and tackle challenges in new and innovative ways. Here are the teams and individuals who are pushing through the pandemic to keep Utah businesses running strong. Meet our 2020 Sales and Marketers of the Year!

BEST CONTENT MARKETING CAMPAIGN

DIVVY

[twitter] @Divvy_HQ in www.linkedin.com/company/divvypay/

What has your team done recently? Our three-woman content team rallied around Divvy's new PPP initiative and published more blog articles in April 2020 than we did in all of 2019. Traffic to the Divvy blog rocketed that month, driving an increase of 4,211 percent compared to April 2019. Between March and September of 2020, the blog gained 366 backlinks, thousands of new ranking keywords, and 100+ featured snippets.

What does sales and marketing look like to you in a post-COVID world? Marketing post-COVID looks like a better version of what it always should have been: empathetic. People don't want to buy from companies who talk about values, they want to partner with brands who provide real value. This means that sales and marketers have to rethink the customer journey while demonstrating trust and empathy every step of the way.--Rachel Cottam, Content Marketing Manager, Divvy

EXTREME MOTUS

[twitter] @ExtremeMotus in www.linkedin.com/company/extreme-motus @ExtremeMotus

What's the most exciting campaign that you've worked on? Watching our TikTok channel grow to 100,000 followers in the last year. I really think we stand out on TikTok because our videos tend to be fun and heartwarming. 2020 has been such a downer of a year, and people are looking for a way to smile again.

What marketing project is your company most proud of? I feel like our marketing not only shows off our product, it also educates people about disabilities. Disability or not, everyone wants to feel included. I hope one side effect of our work on TikTok is that the young people watching will be inspired to make friends with the people who have disabilities in their school and make sure they are included.--Ryan Crassley, CMO, Extreme Motus

SUMMIT SOTHEBY'S INTERNATIONAL REALTY

in www.linkedin.com/company/summit-sothebys-international-realty

What marketing project is your company most proud of? Collections Magazine, Summit Sotheby's International Realty's signature publication, is now in its 12th year. With over 230,000 copies printed and distributed annually, this publication is the dominant force showcasing the homes, estates, and lifestyles of Utah.

What sets you apart? Our company is committed to doing the work that others aren't willing to do. It doesn't matter how beautiful an ad is designed or how on-target messaging gets delivered, if a company's processes follow through and customer experience does not match, it is all for naught. Our company's approach is that luxury is an experience and that every moment a client has with our firm is an opportunity to reinforce our brand.--Tiffany Blake Fox, Vice President of Marketing, Summit Sotheby's International Realty

BEST DIGITAL MARKETING CAMPAIGN

ZIONS BANK

[twitter] @ZionsBank in www.linkedin.com/company/zions-bank/

What marketing project is your company most proud of? Our marketing team helped promote SBA PPP loans to businesses, resulting in Zions Bank ranking as the top provider of these loans in Utah and the ninth-largest PPP loan provider in the nation. We further celebrated the intrepid small businesses weathering the economic storm through an integrated marketing and communications campaign involving digital, traditional, and social media.

What does marketing look like to you in a post-COVID world? It's been incredible to witness the acceleration of digital platforms to support physical distancing, and we know there is no turning back for consumers and businesses using technology in new ways. In this "new normal" marketing will continue to be increasingly data-driven and smart, strategically driving and supporting sales.--Rob Brough, EVP, Corporate Marketing & Communications, Zions Bank

BEST SOCIAL MEDIA CAMPAIGN

BANK OF UTAH

[twitter] @bankofutah in www.linkedin.com/company/bank-of-utah

What marketing project is your company most proud of? Bank of Utah's Chow Down Challenge provided a way to support Utah's ailing restaurant industry which was partially shut down by the pandemic. Bank of Utah is also proud to have sponsored...