Oscura victoria.
Author | Ogier, Thierry |
Position | Eso Dicen - Oportunidades de negocio por racionamiento de energia electrica - Articulo breve |
LAS CRISIS OFRECEN OPORTUNIDADES COMERCIALES A LOS EMPRESARIOS AUDACES.
Y en Brasil, los apagones no sólo benefician a los fabricantes de velas y a los vendedores de faroles: los generadores también se venden como pan caliente.
Marco Antonio Vieira, de Río de Janeiro, es uno de esos empresarios beneficiados por el racionamiento de electricidad. Vieira y un socio crearon una pequeña compañía, Newmar, hace cinco años. La compañía determina la electricidad que necesita una empresa, instala generadores a gas y les da mantenimiento.
"Casi no tenemos tiempo para dormir", dice el ingeniero naval.
Newmar instala generadores en hoteles, centros comerciales y empresas pequeñas y medianas. Sólo tiene 16 empleados, pero su fortaleza se basa en un codiciado banco de datos que recopiló sobre 2.500...
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