Orlando Camargo helping Latinos succeed: the president of New York's ALPFA chapter, shows why it is crucial that Hispanics get ahead.

Author:McQuade, George
Position:Latino Leaders, in partnership with ALPFA

Empowering Latino leaders, at every level from high school to professionals, board members to CEO's is one of three major goals of President Orlando Camargo of the Association of Latino Professionals for America (ALPFA), New York chapter.

He's also a principal at a boutique public affairs and consulting firm, The Dilenschneider Group, New York.

"The second part of our mission is to add value to sponsors, who look to us to help them out, so it's the MetLife's of the world, the Bank of America's and the Goldman Sachs that associate with us," he said. "Adding value to them is an important part of what a good nonprofit should be doing. The third part of our mission is contributing to the community."

The community he works in happens to be the largest financial and media market in the world, so being the head of the New York Chapter is a very significant responsibility and one Camargo believes ALPFA has great potential to make an impact. "I think we have a really great way to empowering Latinos, adding value for the sponsors and contributing to a new level," said Camargo.

Camargo was born in Colombia and came to America when he was three years old. He was raised in a rough, suburban neighborhood in Queens, NY known as "Hell's Kitchen."

"I grew up in the inner city and didn't have a lot of money, and just barely made it to school and college where I had a mentor, who was everything and really looked out for me," said Camargo. "At graduation we were so poor that he knew my family would have a difficult time coming up even to the graduation, so he offered to put up my family in his home," Camargo tells. "When the graduation came up, I was going through the line getting my cap and diploma and at the end of the ceremony I went over to the professor and asked, 'How can I possibly ever thank you?'. He looked at me very straight-faced and he said, 'you will never be able to thank me, you will need to do that with other people."

Camargo's experience includes a half a dozen years as Vice President of director of Communications for Goldman Sachs with Japan related business. From 2006 Camargo was president and representative director of Ogilvy Public Relations Worldwide Japan.

He was the primary driving force in establishing and growing the Japan office of one of the world's leading Public Relations consultancies...

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