Organizations as Open Systems That Need Purpose and Integrated Thinking

Date01 March 2017
AuthorVictoria Hurth
Published date01 March 2017
DOIhttp://doi.org/10.1002/bl.30069
ALSO IN THIS ISSUE
Food For ThoughT ................. 2
Toward a requisiTe Board
CompeTenCies maTrix ............... 5
NUMBER 150, MAR.–APR. 2017
www.boardleadershipnewsletter.com
(continued on page 2)
Organizations as Open
Systems That Need Purpose
and Integrated Thinking
by Victoria Hurth
The world is changing more rapidly than ever. Here, Victoria Hurth, Associate
Professor in Marketing and Business Sustainability at Plymouth University UK,
discusses the extent to which the role of the organization has to change within it.
BOARD LEADERSHIP
INNOVATIVE APPROACHES TO GOVERNANCE
View this newsletter online at wileyonlinelibrary.com
Board Leadership • DOI: 10.1002/bl • Mar.-Apr. 2017
It is becoming impossible for organiza-
tions to sustain an isolationist view and
many are arguing that we need to com-
pletely revise how we see organizations
in order to maximize their performance.1
In this article, I will be arguing that orga-
nizations must see themselves as part of
dynamic environments that they affect
and that affect them through rapid feed-
back as well as emergent, longer-term,
and unexpected consequences. Increas-
ing complexity, changes relating to the
various capitals businesses rely on, and
increasing global consciousness require
organizations to view themselves as part
of a wider system rather than as isolated
units that decide when and how to
engage with others. Operating as mem-
bers of a system requires organizations
to be reflexive and clear about what
they are trying to achieve in the system.
In particular, they need to understand
their dependence on others within the
system to achieve their goals. Using
integrated thinking and being purpose
driven are two systemic approaches that
organizations can use to address the
challenges they face and turn them into
massive opportunity. Adopting these
approaches, however, requires profound
change, and realizing their potential
rests heavily on boards as the groups of
people who are ultimately responsible
for the governance of organizations.
Why Organizations Must Relate
to Their Environment
The VUCA Environment
Organizations have never operated
in a vacuum. However, we (particularly
in Western thought) went through a
period of time where we attempted
to pretend that we could contain and
control organizational interactions
with the outside world. This view of
isolated organizations can be seen as
strongly linked to the liberal “scientific”
approach of understanding the world
by breaking things into smaller parts,
which in effect serves to distance these
parts from the interconnected whole;
June 22–24, 2017
International Policy
Governance® Association
(IPGA) Annual Conference
San Diego, California, USA
A variety of opportunities
for learning and networking
for board members, CEOs, and
board administrators using the
Policy Governance system to
determine and fulfill their orga-
nizations’ purpose, as well as for
International Young Governance
Professionals and others explor-
ing good governance. Early bird
discounts available.
For more information go to
www.policygovernanceassociation
.org.
oCToBer 19–20, 2017
BoardSource Leadership
Forum
Seattle, Washington, USA
Plenary sessions, workshops,
discussions, presentations, and
networking for nonprofit board
members, chief executives, staff,
and nonprofit professionals to
learn how to guide their organi-
zations toward greater impact
and mission
For more information go to
www.boardsource.org.
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