IFA Supplier Forum creates new organizational structure: suppliers are playing an increasingly important role in all franchising efforts and contribute to the attainment, credibility and longevity of the brands they support.

Author:Pressly, Scott
Position:IFA'S 2012: SUPPLIER SOURCE BOOK
 
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There are several groups and individuals that, when combined, make up the foundation of the International Franchise Association. Among the IFA's membership are franchisees, franchisors and suppliers that each play a vital role in the success of the organization. Although it is obvious that the franchisees and franchisors are the face of the franchise industry, suppliers are playing an increasingly important role in all franchising efforts and contribute to the attainment, credibility and longevity of the brands they support.

This year, the leaders of the Supplier Board of Directors, along with IFA staff support, have created a new organizational structure to help coordinate and focus the various efforts of the Supplier Forum Board. These leaders have introduced a new, functional structure comprised of four operating groups that are designed to increase the productivity and effectiveness of the entire Supplier Forum.

This new system has been put in place to better facilitate individual participation for all Supplier Board members in the day-to-day operations of the Supplier Forum. Each Supplier Board member will be directly involved with one of the four operating groups, creating clearer ownership and accountability at all levels of the Supplier Forum.

In addition, each operating group will set specific goals for the 2011-2012 membership year, which will further increase the productivity and impact the Supplier Board can have on the entire franchise community. The Supplier Forum, which now looks more like a seasoned operating company with direction and structure, directly reflects the commitment and excitement that lies within the organization's members.

The four operating groups that make up the newly structured Supplier Forum are as follows.

The Membership Group

The Membership Group, led by Javelin Solutions Founder and President Ryan Cunningham, is the heart and soul of the Supplier Forum and is the reason why new members inquire about the forum and existing members continue to serve. The members within this group are in charge of coming up with different strategies to recruit new members, as well as retain current members, all while providing support to all of those involved.

The Membership Group's responsibilities include the mentoring of new supplier members to be sure that they are up to speed and comfortable. Additionally, the group works on ways to enhance the value of the supplier membership, retain existing supplier members and come up with surveys...

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