The Road to Organic Growth: How Great Companies Consistently Grow Market Share from Within.

AuthorMarshall, Jeffrey

The Road to Organic Growth: How Great Companies Consistently Grow Market Share from Within. By Edward D. Hess. McGraw-Hill | 209 pages | $22.95.

Edward Hess has delivered a carefully researched look into how specific companies have used internally generated (organic) growth to succeed, rather than a merger-driven strategy. As he found out, the successful organic path is rare: only 22 of more than 800 "value-creating" companies he examined (less than 4 percent) consistently created meaningful economic value and outcompeted industry peers through internal growth.

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Hess, director of the Center for Entrepreneurship and Corporate Growth and the Values-Based Leadership Institute at the Goziueta Business School at Emory University, elected to profile seven of the 22 companies to see just how they did it. This truly is a research-driven book, and Hess spends a good deal of time at the outset explaining his organic growth index and how it was derived. Indeed, he says the data-gathering and analysis took a...

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