Optic Nerve Eyeque.

• Author: Peterson, Eric
• Position: COLOREADO COOL STUFF - Company overview - Brief article

The company behind the $50 pair of technical sunglasses, Optic Nerve was founded in the early 1980s. In the late 2000s, its catalog keeps on growing. After debuting a line of ski goggles in January, the company is expanding its biking eyewear this summer with the cutting-edge Eyeque and several other styles. Optic Nerve is sponsoring the all-day, all-night 24 Hours of ERock (www.elephantrockride.com), a June 5-6 distance race around Elephant Rock in Palmer Lake.

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"The Eyeque is ideal for 24 Hours of ERock," says company spokesperson Gregory Niver, because riders won't have to change the "photomatic" lenses that adjust their tint based...