Opportunities abound in South America.

Position:INDUSTRY News

AWA Alexander Watson Associates has recently published the third edition of its study of one of the world's fastest-growing regional label markets: Labeling Markets: South American Market Study & Sourcebook 2012. The study records current trends in the South American market in terms of the use of different label formats materials and technologies, within the context of the changing demographics and the evolving structure and infrastructure in the region's business arena.

While Asia continues to drive growth in label volumes, South America. (with around 6% of the world's population) is unique in exhibiting high growth rates across ail label formats--wet glue, pressure sensitive, sleeving and in-mold--albeit from a low starting point. Estimated regional volume growth for 2011, at 11.5%-12%, conceals significant variations by country from a high of 12.5-1396 in the leading regional economy, Brazil, to a low of around 7.5%-8% for Chile. Label usage is very much focused on prime label applications--particularly and unsurprisingly in the beverage and food sector.


As the study shows, in terms of a preferred label format, it is the glue-applied technologies--cold glue and wraparound hot melt glue-applied---that currently take the largest market share across the region. Pressure sensitive labels enjoy only half the volumes of the glue-applied formats, but the market is continuing to invest in narrow web flexo/UV flexo and in...

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