Opening day baseball game promotion.

PositionFirstBank - Brief article

Institution: FirstBank, Denver

Asset size: $10.3 billion

As a stunt for the opening day game of the Colorado Rockies baseball team, the bank bought out nearby parking lots in support of the team's fans.

Humorous signs were posted explaining that the parking spaces were free to local fans, but $400 for fans of the opposing team.

The bank said that it measured the success of this...

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