Open a CD, and this bank will contribute to your favorite charity.

• Position: Marketing News - Brief article

How about letting your customers decide how the bank will spend its charitable contributions? And, how about offering customers an opportunity to open an 18-month CD (with either floating or fixed-rate option) in return for directing the bank's charitable contribution the way the customer wants?

That's what NexBank, SSB, Dallas did. Its campaign, called "Banking Forward" was intended to direct as much as $2 million for local charities and nonprofits during a 12-month period.

The campaign allows customers to direct contributions of either $2,000 or $4,500 to a charity...