ONLINE CONTINGENT LABOR IN A PRECARIOUS CAPITALISM: PLATFORM BUSINESS MODELS, NONSTANDARD FORMS OF EMPLOYMENT, AND DIGITALLY DRIVEN SHARING-ECONOMY SERVICES.

Author:Mirica, Catalina-Oana "Dumitrescu"
Position::Report
 
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  1. Introduction

    Newfangled technological breakthroughs have made possible the advent of innovative business patterns connected with digital platforms. Marketplace provide such digital platforms to link formerly unmatched demand-side and supply-side actors via groundbreaking kinds of value production, distribution, and acquisition (Smith and Kubala, 2018), but a cutting-edge digital platform does not signify a business pattern advance. (Tauscher and Laudien, 2018)

  2. Literature Review

    The peer-to-peer link results in sharing services having distinct characteristics from their established counterparts. Peer service suppliers are less frequently industry experts, requiring professional practice (Bratu, 2016; Giroux, 2017; Mihaila, 2017; Plevny, 2017; Sternadori, 2017) and being less closely associated with the sharing service enterprises. The shared services are less generally originally obtained for business utilization, and suppliers may offer them on an impermanent and irregular ground (Argenton, 2017; Denney et al., 2017; Meqe, 2016; Otrusinova, 2016; Sinclair, 2017) to harmonize their own conflicting interests, instead of being committed around the clock to the business. Peer service suppliers and peer customers advance connections due to regularly sharing the services. In peer-to-peer links, customers may be captivated by and find satisfaction in personal dealings (Alvarez Rodriguez, 2017; Chapman, 2017a,b; Ionescu, 2016; Meila, 2018; Mirahmadi et al., 2016; Popescu Ljungholm, 2016a,b) with peer service suppliers, which brings about steadfastness, that is an intention to preserve the relationship, which causes dependability. (Y ang et al., 2017)

  3. Methodology

    Using data from JPMorgan Chase Institute, I performed analyses and made estimates regarding reliance on, and active participation in, labor platforms, percent of adults participating in the online platform economy in each month, percent of participants by length of observed platform career, percent of adults participating on platforms by employment status, and year-over-year growth in the percent of adults participating in the online platform economy each month. Empirical and secondary data are used to support the claim that unruly boundaries are driven by a digital platform logic.

  4. Results and Discussion

    Digital platforms are software-based media and regulatory systems that supervise, network, and amass, coagulating markets, i.e. social arrangements of exchange (Borbone, 2016; Gavurova, Tkacova, and Tucek, 2017; Michailidou, 2017; Peters and...

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