Online Banking Campaign.
| Position | ABAMN 2008 Financial Marketing Awards: Overall Runner-Up; Asset Size Under $500 Million - Hyde Park Bank - Brief article |
[ILLUSTRATION OMITTED]
Institution: Hyde Park Bank, Chicago
Agency: The Grillo Group inc., Chicago
The goal of this campaign was to promote the bank's electronic delivery channel.
The campaign consisted of print, Web and signage materials using the theme: "Truly convenient. Really easy. Seriously secure."
Average number of online banking enrollments increase 43 percent compared to the...
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