One tweet is worth a thousand words.

• Author: Griffin, Elle

ONE ARTICLE MIGHT REACH thousands of readers, but one tweet can reach millions. That's why Elon Musk bought Twitter and not The Washington Post as his predecessor Jeff Bezos did.

In the battle for influence, traditional media has already lost. We get our content directly from the people we follow online and no longer wait on publishing gatekeepers to report on it.

That doesn't mean media is dead, it means it's changing, and I am so excited to change right along with it.

That's why this is my last editor's letter for Utah Business, but only the beginning for my career in...