How one new England Bank promotes remote deposit.

• Position: Marketing News - Framingham Co-Operative Bank - Brief article

Now that more and more community banks are introducing remote deposit capture for commercial customers, it's useful to see how banks are marketing this service.

Framingham Co-Operative Bank (assets: $316 million), Framingham, Mass., was among the first in its marketplace to offer this service. Because remote deposit was new, the bank believed that the marketing effort had to be two-fold: both to explain the concept of remote deposit and to sell the product.

The service was initially introduced to business customers (both checking and nonchecking) through a letter. The bank...