On the Propensity to Surrender a Variable Annuity Contract: An Empirical Analysis of Dynamic Policyholder Behavior

Date01 December 2016
Published date01 December 2016
DOIhttp://doi.org/10.1111/jori.12076
©2015 The Journal of Risk and Insurance. Vol.83, No. 4, 979–1006 (2016).
DOI: 10.1111/jori.12076
On the Propensity to Surrender a Variable
Annuity Contract: An Empirical Analysis of
Dynamic Policyholder Behavior
Christian Knoller
Gunther Kraut
Pascal Schoenmaekers
Abstract
Weempirically analyze surrender behavior for variable annuity contracts us-
ing Japanese individual policy data. For traditional life insurance products,
surrender behavior is typically explained by the interest rate and the emer-
gency fund hypotheses. For variable annuities, the interest rate hypothesis is
not directly applicable. For these products, we expect the value of the finan-
cial options and guarantees provided to the policyholder to drive surrender
behavior. We define this expectation as the “moneyness hypothesis.” The
statistical analysis confirms our moneyness hypothesis: the value of the em-
bedded financial options and guarantees has the largest explanatory power
for the surrender rate. The extent to which this finding holds depends on the
single premium paid, which we consider a proxy for the policyholder’s fi-
nancial literacy.Moreover, our data set weakly supports the emergency fund
hypothesis for the case of variable annuities.
Introduction
The policyholders’ option to surrender their policy is an important risk factor for
life insurance companies. This importance is reflected by the increasing amount of
The authors are members of the Munich Risk and Insurance Center, Ludwig-Maximilians-
Universität Munich, Schackstraße 4/III, 80539 Munich, Germany. In addition to his academic
work, Christian Knoller works for Allianz SE. Christian Knoller can be contacted via e-mail:
knoller@bwl.lmu.de. In addition to his academic work, Gunther Kraut works for Munich Re. A
travel grant by VersicherungsforenLeipzig is gratefully acknowledged. Gunther Kraut can be
contacted via e-mail: kraut@bwl.lmu.de. Pascal Schoenmaekers works for Munich Re. Pascal
Schoenmaekers can be contacted via e-mail: pschoenmaekers@munichre.com. The conclusions
are those of the authors and do not necessarily reflectthe opinions of any of the institutions men-
tioned above. The authors are indebted to Stefan Jaschke, Andreas Richter, Stephan Reulein,
and Hugo Choi for valuable input and are thankful for the helpful comments from two anony-
mous reviewers as well as from the participants at the Hamburg-München-Hohenheim Insur-
ance Economics Colloquium, the 2011 APRIA meeting, the 2011 ARIA meeting, the CEQURA
Conference on Advances in Financial and Insurance Risk Management in Munich, the 12th
Symposium on Finance, Banking, and Insurance in Karlsruhe, and the 2012 annual meeting of
the Deutscher Vereinf ¨
ur Versicherungswissenschaft.All remaining errors are the authors’.
979
980 The Journal of Risk and Insurance
literature addressing this topic over the last decade, further intensified by the devel-
opment of new regulatory regimes such as Solvency II (see Eling and Kiesenbauer,
2014). For companies that offer variable annuities, understanding surrender behavior
is of particular importance because the value of the policyholder’s surrender option
heavily depends on the development of the underlying fund and thus on the devel-
opment of financial markets.
Variable annuities are essentially unit-linked products with guarantees. In contrast
to other products, the guarantees are provided by the insurance company that man-
ages the product, and they are separate from the underlying fund and not within
it. For variable annuities, surrender assumptions are a substantial pricing factor that
can have an impact on the rider fees. Previous studies found evidence that many
insurance companies assume irrational surrender behavior for at least some of their
policyholders (see, e.g., Milevsky and Salisbury, 2006; Bauer, Kling, and Russ, 2008;
Chen, Vetzal, and Forsyth, 2008). Where surrender assumptions are used to reduce
the rider fee (or the premium, for the traditional life insurance business), the business
is called “lapse supported” (see Dickson, Hardy, and Waters, 2009, p. 259, for more
details). If the actual surrender rates deviate from the surrender rates assumed for the
valuation, the insurer may face significant economic losses. If the surrender value of
a contract is less than the fair value of the contract, lower surrender rates than antic-
ipated lead to insufficient reserves. If the surrender value of a contract exceeds the
fair value of the contract, higher surrender rates than anticipated lead to insufficient
reserves. During the lifetime of a policy, both situations may occur, so it is important
to analyze the surrender behavior in this respect.
According to ING (2011), ING Groep N.V. incurred expenditures of EUR 0.9 billion
to EUR 1.1 billion in 2011 for its closed block variable annuity business in the United
States due to updated assumptions regarding policyholder behavior and mortality;
“the most significant revision was from the adjustments of lapse assumptions.” Also,
in third-quarter 2011, Manulife Financial lost CAD 309 million “related to updates to
lapses and other policyholder behavior assumptions for segregated fund business”
(see Manulife Financial, 2011), while Sun Life Financial reported major losses “which
were reflected primarily in the individual life and variable annuity businesses in SLF
U.S. Updates to . . .actuarial methods and assumptions ...reducednet income by $203
million”1(see Sun Life Financial, 2011).
In several simulation studies, the importance of dynamic surrender behavior for
solvency capital requirements (Kochanski, 2010) and for the effectiveness of hedg-
ing (Kling, Ruez, and Russ, 2010) has been shown. Swiss Re (2003) suggests that com-
pared to traditional participating life insurance products,lapse rates will be higher and
more volatile for unit-linked policies because policyholders are more sensitive with
regard to changes in market conditions and the account value of the underlying fund.
However, to the best of our knowledge, there has been no empirical investigation of
dynamic policyholder behavior for variable annuities to date (see Eling and Kochan-
1Sun Life Financial reports in Canadian dollars.

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