Old Chub Stick.

• Author: Peterson, Eric
• Position: Brief article

"We're constantly looking for something outside the box," said Oskar Blues Brewery founder Dale Katechis of the Old Chub Stick, the world's first beer-infused lip balm. "And it made us laugh a great deal." With an assist from an unguent "mad scientist" in Utah, the Old Chub Stick (made with Oskar Blues' Old Chub Scottish Style Ale, beeswax, macadamia nut oil and other ingredients) became a reality late last year. Katechis envisioned it as a promotional giveaway, but sales immediately exceeded expectations. "It took on a life of its own," he said. Next...