OK class, now turn to page 75.

• Position: ABA Resources

Sometimes it helps to look it up in the book.

The ABA Marketing Network is offering to sell copies of the textbook, "Marketing Financial Services" to members. The text is made available through the American Institute of Bankers (AIB). This is the fifth edition of the AIB text formerly known as "Marketing for Bankers" and is designed for use in conjunction with the ABA training course on "Marketing Financial Services."

The book contains a special focus on customer satisfaction, service quality and advancements in technology (such as the Internet), new products, new delivery systems and new advertising forms.

Readers will also learn about the increasing importance of social responsibility, community support, and concern for the natural environment demographic (as psychological factors motivating customer purchases), the complementary roles of different functional areas in the marketing process, the essential Four P's of marketing and...