Program offers customer retention tools for community banks.

• Position: New Products - Market/Match'S CustomerConnection. - Brief Article

It's a problem for many small- to-mid-size banks: How to develop the strategy, tools and tactics to develop, deploy and quantify meaningful communications programs that translate into customer retention and quality relationships.

A typical bank communications program is built on predictable things: monthly statements; product-related direct mail; required disclosures and notices; transaction related communications/inquiries.

Now, Market/Match of Dayton, Ohio, has introduced a new product called CustomerConnection. It builds programs for banks that are designed to provide higher loyalty and retention through consistent, meaningful and actionable messaging, according to Brucc Clapp, CFMP, president. The company specializes in marketing solutions for small financial services companies.

The CustomerConnection is designed to engage the customer by being fresh and "off cycle."

The program provides banks with:

* Five to seven off cycle...