Offering loyalty rewards at no cost to the bank.

• Position: Financial services Can offer rewards - Brief Article

Want to reward your loyal customers on an ongoing basis--but without the expense of a full-blown loyalty program?

One possible solution is RewardsCash Plus from Trilegiant Loyalty Solutions (TLS), Richmond, Va., in collaboration with Destination Rewards Inc.

Financial service companies can offer rewards to customers as part of a debit-card offering. The bank can continually reward their customers with valuable savings toward the purchases of travel, entertainment and personal items. With this program, banks provide membership cards to their customers, allowing them to access...