Off Route gear Dirtbagger.

• Author: Peterson, Eric
• Position: SMALL biz

After their respective careers hit speed bumps, Jeremy Moore and Jeff Rotordo opened Purple Mountain Outfitters, an outdoor-gear store, in Woodland Park, then started coming up with ideas for their own line.

"Both of us have lived in the outdoors, and Jeff is a natural designer," Moore says. "We started designing for ourselves, then said, 'Hey, let's take it to market." Launched this spring, the line is highlighted by the Dirtbagger Packtent, a heavy-duty backpack that unfolds into an 8'x10' tarp tent.

"It's your pack and shelter in...