Nueva agenda para Brasil.
Position | Un pronóstico para el crecimiento económico |
[ILUSTRACIÓN OMITIR]
[ILUSTRACIÓN OMITIR]
Brasil movió parte de su población del desempleo a alguna forma de trabajo asalariado. Este cambio sectorial de la mano de obra generó un salto de la productividad que a su vez promovió el crecimiento económico. Esto difícilmente sea sostenible en el futuro, dijo el economista jefe de Banco Santander Brasil, Mauricio Molan, durante el Foto LT para CFO en Sao Paulo. En adelante "hay que aumentar la productividad en los sectores. Para que esto suceda necesitamos una agenda de ahorro, innovación, infraestructura y educación", dijo. Es un cambio de paradigma. El crecimiento no vendría del consumo sino de la productividad.
Sobre el cambio en el papel del CFO, Amit Sighi, CFO de Ford en Brasil, dijo que los financieros deben entender cómo funcionan las empresas. "Los pronósticos financieros ponen los físicos en dólares. Si uno puede predecir los físicos, el pronóstico financiero será más preciso", dijo. La moraleja es sencilla: "En primer lugar, debe ser una buena persona de negocios".
[ILUSTRACIÓN OMITIR]
[ILUSTRACIÓN OMITIR]
[ILUSTRACIÓN OMITIR]
Sobre impuestos, Roberto Palmaka, CFO de Microsoft Brasil, dijo que desde la Constitución de 1988, Brasil ha aprobado 400.000 nuevas normas tributarias. Eso es...
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