NSSF promotes retailer membership benefits.

Position:Industry news

NSSF has launched a new firearms retailer membership promotion emphasizing the benefits of membership with messages such as, "We've Got Your Back" and "Preventative Medicine."

"Though they face many challenges, firearms retailers don't have to go it alone when they are members of NSSF," said Bettyjane Swann, NSSF's director of member services. "Their support adds to NSSF's clout, whether it's inside the beltway or in state houses across the country."

Foundation officials point out that, as the trade association for the firearms and ammunition industry, NSSF works to promote a positive business environment for firearms retailers by engaging in regulatory, legislative and market matters that are critical to retailers' businesses. Knowing that NSSF is monitoring these areas allows...

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