NSK a la ofensiva.
Author | Seemuth, Mike |
Position | Fabricante japones de rodamientos - TT: NSK on the offensive - TA: Japanese ball bearings manufacturer |
MIAMI--Katsuhiko Higuchi ve a América Latina con mucho optimismo.
Higuchi, de 54 años, dirige las operaciones latinoamericanas de NSK Ltd., de Tokio, uno de los mayores fabricantes de rodamientos del mundo. Conocido en Japón como Nippon Seiko, NSK se esfuerza por crecer fuera de Japón, y uno de sus objetivos territoriales es América Latina.
NSK, fundada en 1916, no es una recién llegada a América Latina. Durante los últimos 25 años, ha administrado una fábrica de 600 empleados en Sao Paulo que produce rodamientos para el ensamblaje de motores eléctricos y de partes de automóviles en otras fábricas brasileñas.
A pesar de su celebridad en Brasil, NSK no tiene una fuerte presencia en los mercados latinoamericanos vecinos. De los US$70 millones en ingresos que NSK obtuvo el año pasado en América Latina, sólo US$13 millones no provinieron de Brasil. El desafío de Higuchi es incrementar sus ventas latinoamericanas fuera de ese país. Calcula que las ventas aumentarán a US$16 millones este año y a US$24 millones el próximo, pero dice que no bajará notablemente los precios para subir las ventas. "No...
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