Now you can actually understand the disclaimer.

• Author: Peters, Charles
• Position: Tilting at Windmills - Pharma advertising - Brief Article

Two pieces of good news on the health front. Johnson & Johnson, instead of following the example of other pharmaceutical companies and mentioning drug risk sotto voce in its commercials, is giving the risk equal time. J&J's ads for the Ortho Evra birth control patch have split screens, with half devoted to a doctor describing the risks and side effects. Of course, I'm still for taking all drug ads off television. But J&J's approach is a definite improvement over the hard sell we've been getting...