A Note on the Adverse Effect of Competition on Consumers

Date01 February 2014
DOIhttp://doi.org/10.1111/jpet.12044
AuthorSOUMYANANDA DINDA,ARIJIT MUKHERJEE
Published date01 February 2014
ANOTE ON THE ADVERSE EFFECT OF COMPETITION ON
CONSUMERS
SOUMYANANDA DINDA
Sidho Kanho Birsha University
ARIJIT MUKHERJEE
Loughborough University and CESifo
Abstract
It is usually believed that higher competition, implying
more active firms, benefits consumers. We show that this
may not be the case in an industry with asymmetric cost
firms. A rise in the number of more cost-inefficient firms
makes the consumers worse off in the presence of a welfare-
maximizing tax/subsidy policy. A rise in the number of
more cost-inefficient firms also reduces social welfare.
1. Introduction
It is usually believed that higher product market competition reduces price
and benefits the consumers (Metzenbaum 1993, Hausman and Leibtag
2007). However, the evidence does not support this view always. Caves,
Whinston, and Hurwitz (1991), Grabowski and Vernon (1992), and Perloff,
Suslow, and Seguin (2006) show that entry triggers price in the U.S. pharma-
ceutical industry. Using simulations, Thomadsen (2007) shows that price in
the fast food industry may be higher under duopoly than under monopoly.
We provide an explanation for the price raising effect of higher competi-
tion. Considering an industry with asymmetric cost firms, we show that a rise
in the number of more cost-inefficient firms makes the consumers worse off
Arijit Mukherjee, School of Business and Economics, Sir Richard Morris Build-
ing, Loughborough University, Loughborough, Leicestershire, LE11 3TU, UK
(A.Mukherjee@lboro.ac.uk). Soumyananda Dinda, Department of Economics, Sidho
Kanho Birsha University, Purulia, WestBengal, 723101, India (sdinda2000@yahoo.co.in).
We thank an associate editor, two anonymous referees, and Tarun Kabiraj for helpful
comments and suggestions. The usual disclaimer applies.
Received December 14, 2010; Accepted October 5, 2011.
C2013 Wiley Periodicals, Inc.
Journal of Public Economic Theory, 16 (1), 2014, pp. 157–163.
157

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