NOT A TRACE of SLOWING DOWN.

PositionBUSINESS SPOTLIGHT

TRACE MINERALS RESEARCH has been producing and wholesaling high-quality mineral supplements for more than 45 years, but it wasn't until Matt Kilts and Scott Perkes purchased the company in 1999 that it started to become the jewel it is today.

"Matt and Scott saw the potential for growth of the company and of the nutritional products industry as a whole," says Ryan Fisher, General Manager of Trace Minerals Research. "They had a vision of really expanding our product line and growing into a global brand. And it hasn't taken very long for their vision to become reality. In the first ten years, they grew the company by more than 800% and, to date, our sales have increased by 1,700%. We've added 100 new products to our line and right now we're pushing toward an ambitious goal of adding 20 new products during the next year.

"The natural products industry has been growing steadily over the last 50 years, and over the last 20 that growth has become exponential," Fisher says. "We were really well positioned for that growth. People are more interested than ever in having access to high-quality nutritional supplements, and they know that's what we provide. That's why we're now America's number-one-selling trace mineral and liquid magnesium brand. But we're not just finding our success here in the U.S. market. When our company was started, we had a small line of quality products and small distribution to match. But now our products are sold in all 50 states, as well as 40 other countries around the world. Building our brand, making it consistent and recognizable, and making sure people know who we are and what we stand for has been one of our biggest priorities. And we think our reputation for having an unbeatable selection of the best quality products shows that what we're doing is working.

"All the growth we've seen has been incredible, but it definitely does present challenges all its own," Fisher continues. "We've had to continually work to stay on top of our research and development to make sure we're only bringing products into our line that will help people to live healthier, happier lives. And part of that means we've had to go the extra mile to maintain the high...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT