Not much new in marketing.

• Author: Aoki, Kris
• Position: Letter to the Editor

Your February article "Selling points from the pros" offered 40 tips on marketing and advertising from business experts. I believe there are very few new marketing ideas in the world, just very good recycled or re-bundled ideas. The idea of branding is as old as civilization.

While the marketing ideas proposed in the article are solid business practices, the compiled comments did not include the value of building relationships as part of a marketing strategy.

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