Not just a job: tools of the trade for enticing and keeping entry-level workers.

• Author: Sutherland, Spencer
• Position: CAREER & RECRUITING GUIDE

Utah's economy has officially bounced back from the Great Recession. In fact, more Utahns are working today than ever before. While that's great news for job seekers, it creates a bit of a challenge for employers--especially those who hire a lot of entry-level workers. When jobs are open everywhere, how do businesses attract frontline employees who are looking for a career instead of just another job?

Start with Respect

There are a million ways to do right by your new employees, says HireVue CEO Mark Newman, but there is just one golden rule: "You need to have an undying respect for your entry-level employees." HireVue's software helps businesses improve their recruiting efforts through on-demand video interview capabilities. Though Hire-Vue works with all different industries, Newman says all entry-level candidates are looking for the same thing.

"They want to feel like they're respected for what they do," Newman says. "You can see the difference between the companies that treat their entry-level people like crap and those that treat them like they are the farm team for the rest of the organization in terms of internal mobility and promotion."

Companies that fall into the former category try to save nickels on salaries or focus on shifting the cost of benefits to their employees, Newman says. Companies who see their frontline employees as "the farm team," or the next generation of leaders, take a different approach.

Provide Room to Grow

Instead of a predetermined career path, HireVue wants employees to choose their own route. "First of all, [entry-level employees] are treated like the ambassadors of your brand," Newman says. "Second, they're given the opportunity to grow and do new things. We want people who have creativity, curiosity, desire, passion and purpose--people who want to learn, evolve and grow. Because we hire people who want to choose their own adventure, we want to create an environment where they want to have their adventure at HireVue."

Newman says preparing new employees to grow starts before they ever accept the job. He recommends getting candidates excited about future opportunities by sharing videos and testimonials of people who have moved up in the company.

When growth becomes the goal of your frontline employees, "it's no longer about satisfaction," Newman says. "It's about passion. Satisfied people will do what they need to do and then go home. Passionate people will go to the ends of the earth to make sure...