Noninterest income key to boosting profit, says John Floyd.

• Position: Marketing News - Brief Article

"Increasing noninterest income is the most direct and quickest route to improving profitability," said John M. Floyd to the recent meeting of the National Conference for Community Bankers. Banks can increase profitability more quickly with noninterest income than they can with sales and service improvements, expense reduction and account acquisition, he said.

Floyd is CEO of John M. Floyd & Associates Inc., a provider of fee income products to financial institutions and commercial overdraft or "courtesy pay" programs, Floyd said.

He urged bankers to look at improving operating income and...