No go logo.

• Author: Walker, Jesse
• Position: Artifact - Logos for Information Awareness Office and the Patent and Trademark Office - Brief Article

SUPPOSE YOU'RE DEVISING a logo for a new wing of the Defense Advanced Research Projects Agency, an office charged with developing intelligence tools and integrating the government's existing surveillance networks. Suppose it has a vaguely sinister name--say, the Information Awareness Office--and that it's to be run by a former Iran-contra conspirator. What would your design be?

If you work for the actual Information Awareness Office, created earlier this year with one-time National Security Adviser John Poindexter at its helm, you'd depict a Masonic eye-in-a-pyramid blasting a sci-fi death ray across the globe. If you wanted to play on the fears of every paranoiac in the country; you couldn't do much better than the IAO's logo, on display at www.darpa.mil/iao. (That's where...