NO ES LA, TECNOLOGIA, SON LAS PERSONAS: CLAVES PARA ENTENDER LA TRANSFORMACION DIGITAL.
Author | Becerra, Jorge |
?Que piensan si digo que la transformacion digital no es un proceso tecnologico por si mismo, sino algo que va mucho mas alla? La verdadera revolucion digital no se centra en la tecnologia, sino en las nuevas maneras de trabajar y organizamos. Su adopcion ha dejado de ser una opcion: es un imperativo estrategico ... y las personas son la clave.
Pero ?como llegamos aqui? Si bien la complejidad de los negocios desde 1955 a la fecha ha aumentado seis veces, en nuestro intento de gestionar esa complejidad he mos introducido tantos instrumentos organizacionales, que hemos terminado haciendo mucho mas "complicada" nuestra manera de trabajar. ?Cuanto? Segun The Boston Consulting Group ... !35 veces! A pesar de estas "pesadas" estructuras, las organizaciones tienen que funcionar cada vez mas rapido.
A todo esto hay que anadir la paradoja tecnologica que afectara al empleo.
Se estima que en 2020 el 30% de los trabajos tecnicos no podran ser cubiertos y el 50% de los empleados actuaran como freelancers; la robotizacion de las tareas ira avanzando y entre el 50 y el 70% de ellas estaran automatizadas hacia el 2050.
En este contexto, el principal desafio para las empresas es la adaptacion de su cultura organizacional a este fenomeno. Algunas companias latinoamericanas han entendido el desafio y estan optando por nuevos modelos de organizacion digital agiles.
Por ejemplo, los bancos, las empresas de retail y las aerolineas estan desarrollando nuevas plataformas para conectarse de manera mas efectiva, cercana y simple con los millennials. Lo hacen a partir de nuevos modelos de recursos humanos que buscan empoderar a sus colaboradores y disenando nuevos sistemas que permiten a sus organizaciones crear, innovar, fallar...
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