If my guess is correct, most of our readers are late middle-aged or a bit younger, predominantly descendants of white European men and women, reasonably affluent, owners of agencies, other insurance-related enterprises, insurance attorneys or holders of important jobs in the field. In short, a great readership: at nearly 130 years of continuous publishing, the last 33 under our aegis, the Advocate (IA) has had a pretty consistent run and a pretty consistent response from readers who are so loyal that we usually get cancellation notices only for retirements... or death.
In fact, there are even a few readers who are snow birds who actually call to get their subs sent to Florida for the cold months.
The IA enjoys a nice place in the mind set of many professionals. And that is why, among other reasons, that I will never subject you to a demographics study or some marketing survey on behalf of this mini institution of which I often feel more like a curator than an editor. When you think about it, such exercises make not one jot of difference anyway, especially since the magazine will publish its news, opinions and slightly campaign edged articles regardless of current tastes or fads. Or marketing interests.
Of course, that does not give me license to use this space randomly or to fall into a "mission drift" of self-indulgence. I am sure that no one would be particularly interested were I to use this space to discuss my views of the most recent opera at the Met, the Yankees' line up this year, the way a child should behave, sociological issues affecting immigration, or the fashionable, recreational use of marijuana... unless any one of these topics touched upon insuring.
Why not spout off? After all, I do own the magazine? The answer is simple. My views have nothing to do with the reason why you buy this publication. Nor does your ethnicity or income level or sexual appetite matter in the mission or the delivery of what is in these pages. I am coming to a point here: that is, I wish fervently that the very same logic would be employed by elected officials who are voted into office to run the subways, provide safety, ensure reliable energy conduits, see to good roads and fair and open governance. Oh, and modest taxation.
Today, unfortunately most elected officials adopt assumed mandates--i.e. instead of fixing systems and improving general conditions, the new generation of legislators and self-anointed disruptors assume that they are elected as...