!nnovation.

Author:Silverstein, Barry
Position:Book review

Kim Chandler McDonald (author); !NNOVATION; Kogan Page (Nonfiction: Business & Economics) 24.95 ISBN: 9780749469665

Byline: Barry Silverstein

Interviews with some of the world's top innovators are conducted and smartly organized by a skilled professional.

For a book on innovation, what could be more pertinent than interviewing more than one hundred of the world's leading innovators? This is exactly what Kim Chandler McDonald does, but !nnovation is more than a collection of interviews. One of the book's distinguishing qualities is the background of the interviewer herself. McDonald was a writer, editor, and radio show producer prior to forming her own innovative company, KimmiC. An accomplished interviewer, McDonald has an ability to ask the right questions to elicit intriguing, insightful answers from her subjects. Her added skill is in editing the interviews and excerpting the most meaningful portions to include in the book.

While McDonald uses the traditional "Q&A" for many of the entries in !nnovation, she occasionally departs from that format, inserting long quotes from some of her subjects. This ensures the book is not restricted to one interview after another. Also smart is dividing the interviews into relevant topic areas. McDonald organizes them into forward-thinking sections with intriguing titles, such as "Flat world navigators connecting the dots," "The power of the media," and "Being grounded when the sky's the limit."

She introduces each of these sections with a well-written overview of an area of innovation that nicely dovetails with the interviews themselves. The section overviews appear in a different typeface from the interviews and quotes, a well-chosen design touch. In fact, the design and structure of the book are innovative: Each chapter begins with a keyword cloud, and peppered throughout the book are "Keyword imagination exercises" that encourage readers to use certain keywords to brainstorm their own ideas.

In choosing the innovators to include in the book, McDonald cast her net far and wide. The book is filled a dazzling array of individuals...

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