Niche broadcasting: Jadan brings MBN TV and radio to an international audience.

Author:Scott, Mike
Position:Wally Jadan
 
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Wally Jadan is all about building bridges among local, national and global communities.

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Jadan, the CEO and president of MBN TV and Radio in Southfield, is a leading proponent of publicizing the good news stories emanating from Middle Eastern and Arab populations in the United States and around the world.

Within the Michigan Middle Eastern and Arab American community, Jadan is seen as a successful entrepreneur who has done as much as any other person to help promote the value that this community offers. It is because of this respect and this vision that Jadan has built such a successful television and radio company that has become a broadcasting giant.

"We look at ourselves as the national channel of the Middle Eastern community in the United States," said Jadan, a chamber member. "Our Middle Eastern and Arab American population is more than 550,000 in Michigan and over 5 million throughout the country. And our influence is growing."

MBN TV & Radio has its own niche in the continually growing field of broadcasting. Its daily programming is aired to over 550,000 Middle Eastern America viewers on Comcast Digital Cable Channel 667 in the Detroit area. It also airs to more than 250,000 viewers in Washington D.C and North Virginia on Cox Cable Channel. It is broadcasted via satellite to over 4.5 million viewers in the United States, Canada and Mexico.

Jadan bought MBN TV & Radio in 1994 when it offered just two hours of programming each day. In 14 years he had led the company through a remarkable growth period to a point where MBN provides 24-hour programming on television and radio. It has expanded from a station focused in Southeastern Michigan to one that can be seen or heard in more than 20 large metropolitan markets in the United States, including New York, Chicago and Los Angeles.

MBN TV and Radio is also targeted to areas throughout the world in such places as the Middle East, North Africa and parts of Europe such as England, France and Italy where there are sizable segments of a Middle Eastern population. He hopes to expand that reach even more.

"We're hoping that in the next 12 to 18 months we could reach an audience of as many as 220 million globally," Jadan said.

Jadan had this vision when he bought MBN TV and Radio. It has existed since 1986 but he saw the possibilities that those involved with the company its first eight years only dreamed about. Not only did Jadan want to produce content about what is...

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