Newsletter series.

PositionIdea Bank - Brief Article

AWARD ABAMN 2003 AD Awards Contest

Blue Bucks Newsletter

Institution: Capitol Federal Savings, Topeka, Kan.

Assets: $8.6 billion, 35 locations

This quarterly newsletter was created to generate loyalty in generational banking among the young children of customers. The idea was to both educate children about money and banking, and also to entertain them with activities and games.

Interested in creating a similar product? "Keep your material fresh and pertinent,"...

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