news briefs.

• Position: Brief Article

Print, Radio Advertising Schedule for Spring Announced

National print and network radio advertisements for the Institute's national image enhancement campaign are starting up again later this month. At press time, the print schedule for spring was as follows: Business Week (weeks of Mar. 5, Mar. 19 and Apr. 2) and Time Top Management (weeks of Mar. 12 and Apr. 9).

Radio ads can be heard on Westwood One (CBS radio network) and ABC Radio Networks programs beginning in Mar. and ending in Apr.

Supplementing the AICPA's advertising efforts are the radio, print and television spots run by state CPA societies. By participating in a new cooperative advertising program, 38 state societies were able to significantly boost their local media placements to increase the reach and frequency of advertising among key target audiences.

ldesina@aicpa.org

Members Offered Airline, Car Rental Discounts

New deeply discounted airline fares (Zone Fares) that do not require a Saturday night stay over have been negotiated by the AICPA. These fares are available on all flights but are inventory controlled and require a one-night minimum stay. The discounts apply only when traveling to an AICPA-sponsored event (Council, boards, committees, subcommittees, and task forces). Some restrictions apply.

We have also recently established a new agreement with Carlson Wagonlit Travel -- The Leaders Group. For assistance with travel arrangements, call them at 800/345-5540. If you prefer to make your own travel plans, mention the participating airline's reference number. Some restrictions may apply.

Airline and car rental discounts are available only when you or your travel agent book through the 800 number. We strongly advise you confirm your conference registration and hotel reservation prior to making your travel plans. The AICPA is not liable for any penalties incurred if you cancel or change your airline reservations.

Airline and Car Rental Information

American Airlines: 800/433-1790, Index #9375 Continental Airlines: 800/468-7022, Reference Code #OJXYTT Delta Airlines: 800/241-6760, File #168398A United Airlines: 800/521-4041, Meeting ID #554NY Hertz Car Rental: 800/654-2240, Reference Code CV#021H0003 (for AICPA member discounts) Make Sure Your Political Fortunes Are Not Left to Chance

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