NewGround Resources Inc.

• Position: In Brief - Marketing to twenty-somethings important - Brief Article

"Starter" bank customers feel shortchanged by banks that are busily pursuing their more-affluent parents, says a report from NewGround Resources Inc. By ignoring the twenty-somethings, banks miss a "huge opportunity" to cultivate their next generation of customers, says Charlene Stem, NewGround's senior vice president of branding, strategy and retail design. "Once these starters learn that the banks have no interest in...