New Year's resolutions for legal marketers.

• Jurisdiction: United States
• Author: Whitaker, Kathryn B.
• Date: 01 November 2012

Every year at my firm, our Practice Standards and Risk Management Committee produces a list of New Year's resolutions for our lawyers. Some are quirky, some are practical, some are idealistic and some are targeted. They are all thought-provoking.

The tradition of taking the time to think about what you could or should do differently in the new calendar year is an admirable one. For us in this strange and wonderful world of legal marketing, I offer a few ideas for consideration.

* Intentionally seek points of view that differ from your own.

In a world where one-third of adults older than 30 years old get news through social networks, it is quite easy to surround yourself only with those who agree with your positions. Engagement and discourse are cornerstones of change and innovation. Though hearing others articulate what you believe and how you feel may provide more talking points for your position, you risk falling into a groupthink trap that stifles creativity and discourages civility.

* Channel the Energizer bunny.

Studies have consistently shown that a key characteristic of high performers is having a network that...