New Year, New Beginnings.

• Author: Sullivan, Kevin
• Position: EDITOR'S NOTE

It is human nature to take stock of one's situation each New Year and resolve to make changes. The start of the year is a natural point to begin things you know you should do or launch projects you have wanted to do, but never quite got around to doing.

This also holds true for the workplace. Legal marketers around the country were busy going into the New Year developing budgets, planning new projects and analyzing everything from staffing needs to website usability.

With this in mind, we bring you the first issue of Strategies for 2015. Hopefully, this issue will kickstart new ways of thinking as you work to help your law firms reap the returns on its marketing investments.

To that point, this issue features a roundtable of four law firm chief marketing officers who outline what they measure, explain how they do it, and relay how the findings influence future plans and decisions. You will see that this is not always an easy endeavor.

Related to that broad topic is an article about measuring the ROI of a law firm's content marketing. John Byrne makes the case that it is important to know your goals, determine your investment and pick your metrics. Content is something that law firms produce almost daily. You should be leveraging it to your advantage.

A digital marketing checklist dovetails nicely from the content article. The checklist helps you take stock of your firm's digital marketing efforts literally A through Z.

We also...